As a private practitioner, I know how tricky it can be to “put yourself out there” and “market” your practice.
To let people know you’re there and that you’re open for business, without seeming “salesy” or “pushy”.
It’s not the same to say “come to my shop, I’ll sell you the best shoes for your feet”, than to get someone from first glance of your services into your counselling room.
We can’t say “oh, I think you’ll benefit from sessions with me” in such a direct way. We must find a better, gentler, and more sensitive way to get clients through our door.
It is for this reason that I’ve created a service built around supporting therapists to improve their websites with images, videos, and other content that tells the client exactly why they want to work with this particular counsellor.
It is also important to get online, on to social media and other platforms, and “promote” ourselves and our services.
The way to do this is by adding value. It takes time and experience to create great content to do this. It is here where I come in.
Course Content
Presenter
Karin Brauner is a twice published author, a bilingual coach/counsellor/psychotherapist, as well as a supervisor in private practice. She trained in Guatemala and in Brighton, England. Karin has always been interested in many areas, which focus on her training as a therapist, but also her passion for writing and IT. These have led her to have a variety of services and product offerings, which she keeps adding to. These include social media marketing and content creation, as well as website support, tutoring, academic support, and other areas.
Karin is passionate about everything she does, and she enjoys seeing her colleagues and clients thrive in their work and lives. This is why she’s offering these workshops (and other courses to come in the near future). She enjoys supporting people be the best they can be, meeting them right where they are, and together figuring out what the best way forward is.
Marketing on social media became a focus of Karin’s back in 2017, when she started blogging. This propelled her practice into moving from 2-4 clients, to a full client list, followed by supervisees and now coaching clients as well. This means she can now offer the learning she’s done in the past few years, to practitioners starting their practices or thinking of growing their practices but needing the practical support to do so.
That’s what Karin offers – practical support to get you on the right track to building a successful business (whatever that means to each one of us individually).
