Are you a therapist starting private practice and unsure how to market yourself online?
Have you started your blog but not sure how to make it go further?
Do you struggle with new technology but know it will help you get the clients you want?
If the questions above sound like you, then get ready for an exciting journey into Canva and Lumen5!
Content marketing is a great way to get your message out – creating your website, and blogging are both great starts (check out my page on blogging), creating eye-catching images and videos is the next step.
What you will be learning
- Why use images
- What can you create with Canva?
- How long does it take to see content marketing work?
- Canva’s fantastic features – tour
- planning your design
- examples
- create your own
- what to do once you’re happy with your creations
- difference between the free and paid versions
- Why use video?
- What can you create?
- Examples
- Create your own
- what to do with your content once you’re happy with it
Learning Objective Participants Can Expect From This Event
- Learn how to use all the Canva features with ease
- Learn how to maximise the “free real estate” of social media to market your practice
- Start creating content straight away, and share your first attempts with the group
Who is This Workshop Appropriate For?
- Private practitioners / entrepreneurs looking to reach more clients and get more traffic to their blogs, websites, profiles
How May This Workshop Impact Your Practice?
- It will help you reach more potential clients, allow you to network with like-minded colleagues (for peer supervision, referrals, etc)
Course Content
Presenter
Karin Brauner is a twice published author, a bilingual coach/counsellor/psychotherapist, as well as a supervisor in private practice. She trained in Guatemala and in Brighton, England. Karin has always been interested in many areas, which focus on her training as a therapist, but also her passion for writing and IT. These have led her to have a variety of services and product offerings, which she keeps adding to. These include social media marketing and content creation, as well as website support, tutoring, academic support, and other areas.
Karin is passionate about everything she does, and she enjoys seeing her colleagues and clients thrive in their work and lives. This is why she’s offering these workshops (and other courses to come in the near future). She enjoys supporting people be the best they can be, meeting them right where they are, and together figuring out what the best way forward is.
Marketing on social media became a focus of Karin’s back in 2017, when she started blogging. This propelled her practice into moving from 2-4 clients, to a full client list, followed by supervisees and now coaching clients as well. This means she can now offer the learning she’s done in the past few years, to practitioners starting their practices or thinking of growing their practices but needing the practical support to do so.
That’s what Karin offers – practical support to get you on the right track to building a successful business (whatever that means to each one of us individually).
